A newspaper's circulation is the number of copies is distributes on an average day. During this perioud of time in society the rates are decreasing more than they have in a long time because of the economic crisis that's happening. Circulation is one of the main factors used to set advertising rates. Papers try to keep their curculation at the same amount however if it increases then this is very good not so good if it increases, as it means the newspaper is no longer making a profit.
The Sun has a circulation around 3 million, in which it tries to stick to. During times such as the recession the Sun lowered its prices in several places to keep the circulation where it should be in which it did. In several months the circulation has infact been higher.
The Times
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